D·WILL第35期预告片

《陈仕斌：国民消费品牌的新起点》

陈仕斌是好运文化科技的创始人。2012年担任天恩科技产品开发总监，主导产品“太阳能警示牌”获得中国设计红星奖，并在《电源世界》、《光源与照明》核心杂志发表文章。2013年联合建立“少即是多”设计公司，主要专注中国文化研究与消费类产品设计。2015年联合建立月步科技，创立MOONWK、DUOZOULU鞋履品牌与i-LINK公益品牌，其产品获得德国红点奖、IF奖、日本G-MARK奖、美国IDEA奖、CGD当代好设计奖；其商业品牌取得了金百合连锁品牌最具人气奖。

Chen Shibin is the founder of HaoyunWorks. In 2012, he was the director of product development of Tian’en Technology, and his leading product “Solar Warning Sign” won the China Red Star Award, he published articles in the magazines such as the World of Power Supply and Lamps&Lighting. In 2013, he jointly established “Less is More” Design Company, which mainly focuses on Chinese cultural research and consumer products design. In 2015, he jointly established Yuebu Technology, MOONWK and DUOZOULU shoe brands and i-LINK charity organization, his products won the Red Dot Award, IF Award, G-MARK Award, IDEA Award, Contemporary Good Design Award(CGD); His commercial brands won the CCFA Golden Lily “The Most Popular Award”

授课题目：国民消费品牌的新起点

Lecture Title：A new starting point for consumer brands

授课语言：中文

Language:Chinese

摘要：

Summary：

随着新冠肺炎疫情在全世界持续的传播及发展，各个经济体都受到不同程度的影响，然而这次与以往不同的是，由于中国采取了及时、合理的应对措施，有效地控制住了疫情，成为全球经济复苏的领头羊。在几个月的停滞生活中，消费的行为和品牌的价值都发生了改变，随着短暂的混乱之后，中国成熟的供应链系统与中国庞大、多维内销市场的优势日益显现，配合当代中国人民自信心的回归，市场中新的品牌秩序正在建立，国民消费品牌将迎来新起点，在各个层面的领导者，比任何时候都需要更加警惕与果断地应对接下来不断变化的市场，并做好迎接新秩序的准备。

As covid-19 continues to spread and develop around the world, various economies have been affected to varying degrees. Thanks to the timely and reasonable response measures taken and the epidemic iseffectively-controlled, China has become the bellwether of global economic recovery. After a few months of stagnation and a brief period of confusion, consumer behavior and brand value have greatly changed. China’s mature and complete supply chain, and the advantages of China’s multi-dimensional domestic market become more visible and hence unleashed huge potential. Combined with confidence accumulation of the Chinese people, a new brand order in the market is being formed, and national consumer brands will usher in a new starting point accordingly. Leaders at all levels need to be more vigilant and decisive than ever to respond to the ever-changing market, and do good preparation for the new landscape.

预约观看线上课程（ 11月1日周日 19:00 ）

D·WILL讲堂

主办单位：中国美术学院文创中心

& 中国设计智造大奖

总策划：王昀

顾问：熊娜

监制：孙晓珺

第35期 D·WILL

学术主持：朱吉虹

学术助理：刘思陈

海报设计：中国蓝TV

视频剪辑：中国蓝TV

运营推广：白凌霏 姚云骓

D·WILL Lecture

Host：Design Innovation Center，CAA

& Design Intelligence Award

Main Planner：Wang Yun

Consultant: Na Xiong

Main Producer：Xiaojun Sun

No. 35 D·WILL

Content Planning：Jihong Zhu

Assistant: Sichen Liu

Poster Design: China Blue TV

Video Editing：China Blue TV

Operational Promotion：Lingfei Bai, Yunzhui Yao