THE HYVE®

a disruptive new player in the culinary industry

关于我们  Who we are

THE HYVE®是一家餐饮与娱乐业的孵化机构，总部在中国上海。我们是一家致力于将小创意转变为巨大成功的公司！我们“呼风唤雨”的团队成员分别是来自娱乐、餐饮和金融行业的精英分子。THE HYVE®有一个简单的目标：将世界各地最激动人心的餐厅及娱乐概念引进中国。

公司由Yuni和Nick于2017年成立。THE HYVE®迅速开始培养餐饮业和夜生活的项目并且在上海成功的孵化了第一批餐饮概念。我们超级自豪能把心爱的DEUS Cocktail Club数在我们孵化的概念里。根据我们投资组合的增长， 2018年，我们的团队仍在努力工作，继续协助将创新的餐饮娱乐概念带到中国。

THE HYVE® is a culinary incubator, based in Shanghai, China. We help little ideas realize big success! Our team of movers and shakers come from entertainment, hospitality and finance, and we have one simple goal: to bring the world’s most exciting restaurant & entertainment concepts to China.

Established in 2017 by Yuni and Nick, THE HYVE® quickly went to work to cultivate ventures in dining & nightlife. We’re super proud to count the beloved DEUS Cocktail Club as among our concepts. As our portfolio grows, in 2018, we are working hard to take innovative food & beverage concepts to China.

我们的使命 How we work

不同于其它行业，在餐饮娱乐领域，一个想法只有在执行中才能实现它的概念验证。THE HYVE®所存在的目的就是为了支持那些敢于冒险进入竞争激烈的餐饮行业的创业者！除了餐品、设计和服务之外，还有无数小时的辛勤工作、市场的不确定性以及反复试验。（不要忘了租金！）这些投入都是一个创业团队需要考虑的。

不容易，我们知道！

我们是投资者、导师、顾问、创意总监和其他任何我们的“Hyvers”需要我们承担的角色。THE HYVE®协助企业家降低风险，同时以更加直接的方式提供市场准入，增加在令人生畏的中国市场成功的机会。无论是通过一个厨师或调酒师的“居住计划“还是协助我们的Hyvers组合一个强执行力的团队去推出独立的概念，THE HYVE®队致力于帮助所有的Hyvers取得最佳的成功。

在这个领域中，创业团队没有机会在安全的实验室环境里孵化想法，也不能在具有可预测的现金流期间，通过一系列试点方案细化概念，更无法在资源丰富的大企业内部享受稳定的收入并且创业（intrapreneur）开发业务 。餐饮概念承担巨大的风险，而且往往只有一次成功的机会。

我们是来帮忙的。

Unlike other sectors, in food & beverage, an idea’s “proof of concept” is found in its execution. THE HYVE® was founded to support those daring souls who dare venture into the realm of wine-ing and dining. Beyond food, design and service, there are endless hours of hard work, uncertainty, trial and error (and rent).

It’s not easy, we know!

We are investors, mentors, advisors, creative directors and anything else our “Hyvers” need us to be. Above all else, though, we are an incubation and acceleration partner that offers food & beverage entrepreneurs direct and unrestricted access to the intimidating Chinese market in a low-risk manner. Whether it’s testing the concept through a residency at our venues or assembling a strong execution team to launch an independent venture, THE HYVE® and our team is committed helping our Hyvers’ succeed.

Entrepreneurs in this field do not have the luxury of incubating their ideas within the safety of a laboratory, refining their concept through a slew of planned pilots with predictable cashflow, or growing the business whilst enjoying the financial security of an intrapreneurship program. No, food & beverage entrepreneurs put everything on the line and most often have just one shot to make it work.

We’re here to help.