THE HYVE®

a disruptive new player in the culinary industry

關於我們  Who we are

THE HYVE®是一家餐飲與娛樂業的孵化機構，總部在中國上海。我們是一家致力於將小創意轉變爲巨大成功的公司！我們“呼風喚雨”的團隊成員分別是來自娛樂、餐飲和金融行業的精英分子。THE HYVE®有一個簡單的目標：將世界各地最激動人心的餐廳及娛樂概念引進中國。

公司由Yuni和Nick於2017年成立。THE HYVE®迅速開始培養餐飲業和夜生活的項目並且在上海成功的孵化了第一批餐飲概念。我們超級自豪能把心愛的DEUS Cocktail Club數在我們孵化的概念裏。根據我們投資組合的增長， 2018年，我們的團隊仍在努力工作，繼續協助將創新的餐飲娛樂概念帶到中國。

THE HYVE® is a culinary incubator, based in Shanghai, China. We help little ideas realize big success! Our team of movers and shakers come from entertainment, hospitality and finance, and we have one simple goal: to bring the world’s most exciting restaurant & entertainment concepts to China.

Established in 2017 by Yuni and Nick, THE HYVE® quickly went to work to cultivate ventures in dining & nightlife. We’re super proud to count the beloved DEUS Cocktail Club as among our concepts. As our portfolio grows, in 2018, we are working hard to take innovative food & beverage concepts to China.

我們的使命 How we work

不同於其它行業，在餐飲娛樂領域，一個想法只有在執行中才能實現它的概念驗證。THE HYVE®所存在的目的就是爲了支持那些敢於冒險進入競爭激烈的餐飲行業的創業者！除了餐品、設計和服務之外，還有無數小時的辛勤工作、市場的不確定性以及反覆試驗。（不要忘了租金！）這些投入都是一個創業團隊需要考慮的。

不容易，我們知道！

我們是投資者、導師、顧問、創意總監和其他任何我們的“Hyvers”需要我們承擔的角色。THE HYVE®協助企業家降低風險，同時以更加直接的方式提供市場準入，增加在令人生畏的中國市場成功的機會。無論是通過一個廚師或調酒師的“居住計劃“還是協助我們的Hyvers組合一個強執行力的團隊去推出獨立的概念，THE HYVE®隊致力於幫助所有的Hyvers取得最佳的成功。

在這個領域中，創業團隊沒有機會在安全的實驗室環境裏孵化想法，也不能在具有可預測的現金流期間，通過一系列試點方案細化概念，更無法在資源豐富的大企業內部享受穩定的收入並且創業（intrapreneur）開發業務 。餐飲概念承擔巨大的風險，而且往往只有一次成功的機會。

我們是來幫忙的。

Unlike other sectors, in food & beverage, an idea’s “proof of concept” is found in its execution. THE HYVE® was founded to support those daring souls who dare venture into the realm of wine-ing and dining. Beyond food, design and service, there are endless hours of hard work, uncertainty, trial and error (and rent).

It’s not easy, we know!

We are investors, mentors, advisors, creative directors and anything else our “Hyvers” need us to be. Above all else, though, we are an incubation and acceleration partner that offers food & beverage entrepreneurs direct and unrestricted access to the intimidating Chinese market in a low-risk manner. Whether it’s testing the concept through a residency at our venues or assembling a strong execution team to launch an independent venture, THE HYVE® and our team is committed helping our Hyvers’ succeed.

Entrepreneurs in this field do not have the luxury of incubating their ideas within the safety of a laboratory, refining their concept through a slew of planned pilots with predictable cashflow, or growing the business whilst enjoying the financial security of an intrapreneurship program. No, food & beverage entrepreneurs put everything on the line and most often have just one shot to make it work.

We’re here to help.