"\u003Cdiv\u003E\u003Cp\u003E曾经的回力，毫不夸张地说，是内地球鞋绝对的“一哥”，这双白面红标的胶鞋启蒙了70、80后对流行和时尚的最初感知，一度是国内鞋类中的奢侈品。但“一哥”也曾落魄，经历了从奢侈品到地摊货的低谷期。现在，回力在欧美市场兜转一圈之后借着国货热潮，又重新在国内焕发出了生机。\u003C\u002Fp\u003E\u003Cp\u003E\u003Cimg src=\"http:\u002F\u002Fp1.pstatp.com\u002Flarge\u002Ftemai\u002FFvFVrw3OuMtgJQ8b5u9qHV3R-N1Lwww640-642\" img_width=\"640\" img_height=\"642\" alt=\"回力鞋是怎么重新火起来的？经典国货，现在穿正好\" inline=\"0\"\u003E\u003C\u002Fp\u003E\u003Cp\u003E\u003C\u002Fp\u003E\u003Cp\u003E提到“回力”你脑海里浮现的画面是什么？是70后、80后运动服和回力鞋的标准搭配，是欧美明星争相追逐的潮品，还是带货女王杨幂的机场大片？不管是什么，都能印证它曾经火过，现在依然在火。\u003C\u002Fp\u003E\u003Cp\u003E\u003Cimg src=\"http:\u002F\u002Fp3.pstatp.com\u002Flarge\u002Ftemai\u002FFqUVX6lEoP2bUONw4etLgNLBaJB3www972-646\" img_width=\"972\" img_height=\"646\" alt=\"回力鞋是怎么重新火起来的？经典国货，现在穿正好\" inline=\"0\"\u003E\u003C\u002Fp\u003E\u003Cp\u003E\u003C\u002Fp\u003E\u003Cp\u003E\u003C\u002Fp\u003E\u003Cstyle\u003E #pgc-card .pgc-card-href { text-decoration: none; outline: none; display: block; width: 100%; height: 100%; } #pgc-card .pgc-card-href:hover { text-decoration: none; } \u002F*pc 样式*\u002F .pgc-card { box-sizing: border-box; height: 164px; border: 1px solid #e8e8e8; position: relative; padding: 20px 94px 12px 180px; overflow: hidden; } .pgc-card::after { content: \" \"; display: block; border-left: 1px solid #e8e8e8; height: 120px; position: absolute; right: 76px; top: 20px; } .pgc-cover { position: absolute; width: 162px; height: 162px; top: 0; left: 0; background-size: cover; } .pgc-content { overflow: hidden; position: relative; top: 50%; -webkit-transform: translateY(-50%); transform: translateY(-50%); } .pgc-content-title { font-size: 18px; color: #222; line-height: 1; font-weight: bold; overflow: hidden; text-overflow: ellipsis; white-space: nowrap; } .pgc-content-desc { font-size: 14px; color: #444; overflow: hidden; text-overflow: ellipsis; padding-top: 9px; overflow: hidden; line-height: 1.2em; display: -webkit-inline-box; -webkit-line-clamp: 2; -webkit-box-orient: vertical; } .pgc-content-price { font-size: 22px; color: #f85959; padding-top: 18px; line-height: 1em; } .pgc-card-buy { width: 75px; position: absolute; right: 0; top: 50px; color: #406599; font-size: 14px; text-align: center; } .pgc-buy-text { padding-top: 10px; } .pgc-icon-buy { height: 23px; width: 20px; display: inline-block; background: url(https:\u002F\u002Fs0.pstatp.com\u002Fpgc\u002Fv2\u002Fpgc_tpl\u002Fstatic\u002Fimage\u002Fcommodity_buy_f2b4d1a.png); }\u003C\u002Fstyle\u003E\u003Cdiv id=\"pgc-card\" class=\"pgc-card\"\u003E \u003Ca href=\"https:\u002F\u002Fhaohuo.jinritemai.com\u002Fviews\u002Fproduct\u002Fitem2?id=3330142284758003782&conver=1\" target=\"_blank\" class=\"pgc-card-href\"\u003E \u003Cdiv class=\"pgc-cover\" style=\"background-image:url(https:\u002F\u002Fsf1-ttcdn-tos.pstatp.com\u002Fobj\u002Ftemai\u002FFigHEkpdXIYnDNOD1MnZ58EzRijHwww800-800?imageView2\u002F2\u002Fw\u002F800\u002Fh\u002F800)\"\u003E\u003C\u002Fdiv\u003E \u003Cdiv class=\"pgc-content\"\u003E \u003Cdiv class=\"pgc-content-title\"\u003E回力官方旗舰店男鞋夏季网面鞋潮鞋网鞋\u003C\u002Fdiv\u003E \u003Cdiv class=\"pgc-content-desc\"\u003E\u003C\u002Fdiv\u003E \u003Cdiv class=\"pgc-content-price\"\u003E￥79.00\u003C\u002Fdiv\u003E \u003C\u002Fdiv\u003E \u003Cdiv class=\"pgc-card-buy\"\u003E \u003Cdiv\u003E\u003Ci class=\"pgc-icon-buy\"\u003E\u003C\u002Fi\u003E\u003C\u002Fdiv\u003E \u003Cdiv class=\"pgc-buy-text\"\u003E购买\u003C\u002Fdiv\u003E \u003C\u002Fdiv\u003E \u003C\u002Fa\u003E\u003C\u002Fdiv\u003E\u003Cp\u003E\u003C\u002Fp\u003E\u003Cstyle\u003E #pgc-card .pgc-card-href { text-decoration: none; outline: none; display: block; width: 100%; height: 100%; } #pgc-card .pgc-card-href:hover { text-decoration: none; } \u002F*pc 样式*\u002F .pgc-card { box-sizing: border-box; height: 164px; border: 1px solid #e8e8e8; position: relative; padding: 20px 94px 12px 180px; overflow: hidden; } .pgc-card::after { content: \" \"; display: block; border-left: 1px solid #e8e8e8; height: 120px; position: absolute; right: 76px; top: 20px; } .pgc-cover { position: absolute; width: 162px; height: 162px; top: 0; left: 0; background-size: cover; } .pgc-content { overflow: hidden; position: relative; top: 50%; -webkit-transform: translateY(-50%); transform: translateY(-50%); } .pgc-content-title { font-size: 18px; color: #222; line-height: 1; font-weight: bold; overflow: hidden; text-overflow: ellipsis; white-space: nowrap; } .pgc-content-desc { font-size: 14px; color: #444; overflow: hidden; text-overflow: ellipsis; padding-top: 9px; overflow: hidden; line-height: 1.2em; display: -webkit-inline-box; -webkit-line-clamp: 2; -webkit-box-orient: vertical; } .pgc-content-price { font-size: 22px; color: #f85959; padding-top: 18px; line-height: 1em; } .pgc-card-buy { width: 75px; position: absolute; right: 0; top: 50px; color: #406599; font-size: 14px; text-align: center; } .pgc-buy-text { padding-top: 10px; } .pgc-icon-buy { height: 23px; width: 20px; display: inline-block; background: url(https:\u002F\u002Fs0.pstatp.com\u002Fpgc\u002Fv2\u002Fpgc_tpl\u002Fstatic\u002Fimage\u002Fcommodity_buy_f2b4d1a.png); }\u003C\u002Fstyle\u003E\u003Cdiv id=\"pgc-card\" class=\"pgc-card\"\u003E \u003Ca href=\"https:\u002F\u002Fhaohuo.jinritemai.com\u002Fviews\u002Fproduct\u002Fitem2?id=3320515940046760972&conver=1\" target=\"_blank\" class=\"pgc-card-href\"\u003E \u003Cdiv class=\"pgc-cover\" style=\"background-image:url(https:\u002F\u002Fsf3-ttcdn-tos.pstatp.com\u002Fobj\u002Ftemai\u002Fe4e3007d44a3feb66183036a9f2afb0776e42d0awww800-800?imageView2\u002F2\u002Fw\u002F800\u002Fh\u002F800)\"\u003E\u003C\u002Fdiv\u003E \u003Cdiv class=\"pgc-content\"\u003E \u003Cdiv class=\"pgc-content-title\"\u003E回力官方旗舰店帆布鞋男鞋子板鞋男布鞋\u003C\u002Fdiv\u003E \u003Cdiv class=\"pgc-content-desc\"\u003E\u003C\u002Fdiv\u003E \u003Cdiv class=\"pgc-content-price\"\u003E￥69.00\u003C\u002Fdiv\u003E \u003C\u002Fdiv\u003E \u003Cdiv class=\"pgc-card-buy\"\u003E \u003Cdiv\u003E\u003Ci class=\"pgc-icon-buy\"\u003E\u003C\u002Fi\u003E\u003C\u002Fdiv\u003E \u003Cdiv class=\"pgc-buy-text\"\u003E购买\u003C\u002Fdiv\u003E \u003C\u002Fdiv\u003E \u003C\u002Fa\u003E\u003C\u002Fdiv\u003E\u003Cp\u003E关于它曾经受欢迎的程度，王朔这样描写：“文革时社会秩序大乱，这款鞋和军帽一样是小流氓抢劫的主要目标。经常看到某帅哥穿着‘回力’神气地出去了，回来光着脚，鞋让人扒了。”\u003C\u002Fp\u003E\u003Cp\u003E\u003C\u002Fp\u003E\u003Cp\u003E\u003C\u002Fp\u003E\u003Cp\u003E\u003Cimg src=\"http:\u002F\u002Fp1.pstatp.com\u002Flarge\u002Ftemai\u002FFgKJTTief8DSqVq5Te8RP3XVlZugwww441-480\" img_width=\"441\" img_height=\"480\" alt=\"回力鞋是怎么重新火起来的？经典国货，现在穿正好\" inline=\"0\"\u003E\u003C\u002Fp\u003E\u003Cp\u003E\u003C\u002Fp\u003E\u003Cp\u003E“回力”的历史最早可以追溯到1927年，当时还不叫这个名字，它的前身是“八吉”套鞋，生产商是一家名为义昌橡皮制物厂的华人小工厂。当时的回力与中国的专业运动员保持着密切的关系。在设计过程中，回力会邀请运动员来和设计师一同讨论运动鞋的设计。郎平、周晓兰、陈招娣等女排运动员都曾到工厂和技术人员对排球鞋的设计进行交流，并穿着回力鞋在1984年拿下了第二十三届奥运会冠军。\u003C\u002Fp\u003E\u003Cp\u003E\u003Cimg src=\"http:\u002F\u002Fp1.pstatp.com\u002Flarge\u002Ftemai\u002FFirN0rAdZXGbPk7y2ihvH04OdUmwwww640-426\" img_width=\"640\" img_height=\"426\" alt=\"回力鞋是怎么重新火起来的？经典国货，现在穿正好\" inline=\"0\"\u003E\u003C\u002Fp\u003E\u003Cp\u003E除了运动员之外，回力鞋还是大批年轻人的心头好。上世纪七八十年代是回力最辉煌的一段时期，根据数据统计，当时回力年销售额一度高达8亿元人民币，既是获得专业运动员认可的装备，亦是让寻常百姓都想悉心爱护的“潮”国货。\u003C\u002Fp\u003E\u003Cstyle\u003E #pgc-card .pgc-card-href { text-decoration: none; outline: none; display: block; width: 100%; height: 100%; } #pgc-card .pgc-card-href:hover { text-decoration: none; } \u002F*pc 样式*\u002F .pgc-card { box-sizing: border-box; height: 164px; border: 1px solid #e8e8e8; position: relative; padding: 20px 94px 12px 180px; overflow: hidden; } .pgc-card::after { content: \" \"; display: block; border-left: 1px solid #e8e8e8; height: 120px; position: absolute; right: 76px; top: 20px; } .pgc-cover { position: absolute; width: 162px; height: 162px; top: 0; left: 0; background-size: cover; } .pgc-content { overflow: hidden; position: relative; top: 50%; -webkit-transform: translateY(-50%); transform: translateY(-50%); } .pgc-content-title { font-size: 18px; color: #222; line-height: 1; font-weight: bold; overflow: hidden; text-overflow: ellipsis; white-space: nowrap; } .pgc-content-desc { font-size: 14px; color: #444; overflow: hidden; text-overflow: ellipsis; padding-top: 9px; overflow: hidden; line-height: 1.2em; display: -webkit-inline-box; -webkit-line-clamp: 2; -webkit-box-orient: vertical; } .pgc-content-price { font-size: 22px; color: #f85959; padding-top: 18px; line-height: 1em; } .pgc-card-buy { width: 75px; position: absolute; right: 0; top: 50px; color: #406599; font-size: 14px; text-align: center; } .pgc-buy-text { padding-top: 10px; } .pgc-icon-buy { height: 23px; width: 20px; display: inline-block; background: url(https:\u002F\u002Fs0.pstatp.com\u002Fpgc\u002Fv2\u002Fpgc_tpl\u002Fstatic\u002Fimage\u002Fcommodity_buy_f2b4d1a.png); }\u003C\u002Fstyle\u003E\u003Cdiv id=\"pgc-card\" class=\"pgc-card\"\u003E \u003Ca href=\"https:\u002F\u002Fhaohuo.jinritemai.com\u002Fviews\u002Fproduct\u002Fitem2?id=3345938302669878546&conver=1\" target=\"_blank\" class=\"pgc-card-href\"\u003E \u003Cdiv class=\"pgc-cover\" style=\"background-image:url(https:\u002F\u002Fsf1-ttcdn-tos.pstatp.com\u002Fobj\u002Ftemai\u002FFvlfK93m-cvmolgF1IvaZ6nLmAdrwww800-800?imageView2\u002F2\u002Fw\u002F800\u002Fh\u002F800)\"\u003E\u003C\u002Fdiv\u003E \u003Cdiv class=\"pgc-content\"\u003E \u003Cdiv class=\"pgc-content-title\"\u003E回力帆布鞋男2019男鞋夏季透气潮鞋\u003C\u002Fdiv\u003E \u003Cdiv class=\"pgc-content-desc\"\u003E\u003C\u002Fdiv\u003E \u003Cdiv class=\"pgc-content-price\"\u003E￥139.00\u003C\u002Fdiv\u003E \u003C\u002Fdiv\u003E \u003Cdiv class=\"pgc-card-buy\"\u003E \u003Cdiv\u003E\u003Ci class=\"pgc-icon-buy\"\u003E\u003C\u002Fi\u003E\u003C\u002Fdiv\u003E \u003Cdiv class=\"pgc-buy-text\"\u003E购买\u003C\u002Fdiv\u003E \u003C\u002Fdiv\u003E \u003C\u002Fa\u003E\u003C\u002Fdiv\u003E\u003Cstyle\u003E #pgc-card .pgc-card-href { text-decoration: none; outline: none; display: block; width: 100%; height: 100%; } #pgc-card .pgc-card-href:hover { text-decoration: none; } \u002F*pc 样式*\u002F .pgc-card { box-sizing: border-box; height: 164px; border: 1px solid #e8e8e8; position: relative; padding: 20px 94px 12px 180px; overflow: hidden; } .pgc-card::after { content: \" \"; display: block; border-left: 1px solid #e8e8e8; height: 120px; position: absolute; right: 76px; top: 20px; } .pgc-cover { position: absolute; width: 162px; height: 162px; top: 0; left: 0; background-size: cover; } .pgc-content { overflow: hidden; position: relative; top: 50%; -webkit-transform: translateY(-50%); transform: translateY(-50%); } .pgc-content-title { font-size: 18px; color: #222; line-height: 1; font-weight: bold; overflow: hidden; text-overflow: ellipsis; white-space: nowrap; } .pgc-content-desc { font-size: 14px; color: #444; overflow: hidden; text-overflow: ellipsis; padding-top: 9px; overflow: hidden; line-height: 1.2em; display: -webkit-inline-box; -webkit-line-clamp: 2; -webkit-box-orient: vertical; } .pgc-content-price { font-size: 22px; color: #f85959; padding-top: 18px; line-height: 1em; } .pgc-card-buy { width: 75px; position: absolute; right: 0; top: 50px; color: #406599; font-size: 14px; text-align: center; } .pgc-buy-text { padding-top: 10px; } .pgc-icon-buy { height: 23px; width: 20px; display: inline-block; background: url(https:\u002F\u002Fs0.pstatp.com\u002Fpgc\u002Fv2\u002Fpgc_tpl\u002Fstatic\u002Fimage\u002Fcommodity_buy_f2b4d1a.png); }\u003C\u002Fstyle\u003E\u003Cdiv id=\"pgc-card\" class=\"pgc-card\"\u003E \u003Ca href=\"https:\u002F\u002Fhaohuo.jinritemai.com\u002Fviews\u002Fproduct\u002Fitem2?id=3333466318845413179&conver=1\" target=\"_blank\" class=\"pgc-card-href\"\u003E \u003Cdiv class=\"pgc-cover\" style=\"background-image:url(https:\u002F\u002Fsf3-ttcdn-tos.pstatp.com\u002Fobj\u002Ftemai\u002F4ccb9cd8f1f562c33689d028a4875a969afb9819www800-800?imageView2\u002F2\u002Fw\u002F800\u002Fh\u002F800)\"\u003E\u003C\u002Fdiv\u003E \u003Cdiv class=\"pgc-content\"\u003E \u003Cdiv class=\"pgc-content-title\"\u003E回力官方旗舰店夏季透气网面鞋运动鞋跑步鞋\u003C\u002Fdiv\u003E \u003Cdiv class=\"pgc-content-desc\"\u003E\u003C\u002Fdiv\u003E \u003Cdiv class=\"pgc-content-price\"\u003E￥109.00\u003C\u002Fdiv\u003E \u003C\u002Fdiv\u003E \u003Cdiv class=\"pgc-card-buy\"\u003E \u003Cdiv\u003E\u003Ci class=\"pgc-icon-buy\"\u003E\u003C\u002Fi\u003E\u003C\u002Fdiv\u003E \u003Cdiv class=\"pgc-buy-text\"\u003E购买\u003C\u002Fdiv\u003E \u003C\u002Fdiv\u003E \u003C\u002Fa\u003E\u003C\u002Fdiv\u003E\u003Cp\u003E\u003C\u002Fp\u003E\u003Cp\u003E\u003C\u002Fp\u003E\u003Cp\u003E\u003C\u002Fp\u003E\u003C\u002Fdiv\u003E"'.slice(6, -6), groupId: '6716735865235702275