"\u003Cdiv\u003E\u003Cp\u003E曾經的回力，毫不誇張地說，是內地球鞋絕對的“一哥”，這雙白麪紅標的膠鞋啓蒙了70、80後對流行和時尚的最初感知，一度是國內鞋類中的奢侈品。但“一哥”也曾落魄，經歷了從奢侈品到地攤貨的低谷期。現在，回力在歐美市場兜轉一圈之後藉着國貨熱潮，又重新在國內煥發出了生機。\u003C\u002Fp\u003E\u003Cp\u003E\u003Cimg src=\"http:\u002F\u002Fp1.pstatp.com\u002Flarge\u002Ftemai\u002FFvFVrw3OuMtgJQ8b5u9qHV3R-N1Lwww640-642\" img_width=\"640\" img_height=\"642\" alt=\"回力鞋是怎麼重新火起來的？經典國貨，現在穿正好\" inline=\"0\"\u003E\u003C\u002Fp\u003E\u003Cp\u003E\u003C\u002Fp\u003E\u003Cp\u003E提到“回力”你腦海裏浮現的畫面是什麼？是70後、80後運動服和回力鞋的標準搭配，是歐美明星爭相追逐的潮品，還是帶貨女王楊冪的機場大片？不管是什麼，都能印證它曾經火過，現在依然在火。\u003C\u002Fp\u003E\u003Cp\u003E\u003Cimg src=\"http:\u002F\u002Fp3.pstatp.com\u002Flarge\u002Ftemai\u002FFqUVX6lEoP2bUONw4etLgNLBaJB3www972-646\" img_width=\"972\" img_height=\"646\" alt=\"回力鞋是怎麼重新火起來的？經典國貨，現在穿正好\" inline=\"0\"\u003E\u003C\u002Fp\u003E\u003Cp\u003E\u003C\u002Fp\u003E\u003Cp\u003E\u003C\u002Fp\u003E\u003Cstyle\u003E #pgc-card .pgc-card-href { text-decoration: none; outline: none; display: block; width: 100%; height: 100%; } #pgc-card .pgc-card-href:hover { text-decoration: none; } \u002F*pc 樣式*\u002F .pgc-card { box-sizing: border-box; height: 164px; border: 1px solid #e8e8e8; position: relative; padding: 20px 94px 12px 180px; overflow: hidden; } .pgc-card::after { content: \" \"; display: block; border-left: 1px solid #e8e8e8; height: 120px; position: absolute; right: 76px; top: 20px; } .pgc-cover { position: absolute; width: 162px; height: 162px; top: 0; left: 0; background-size: cover; } .pgc-content { overflow: hidden; position: relative; top: 50%; -webkit-transform: translateY(-50%); transform: translateY(-50%); } .pgc-content-title { font-size: 18px; color: #222; line-height: 1; font-weight: bold; overflow: hidden; text-overflow: ellipsis; white-space: nowrap; } .pgc-content-desc { font-size: 14px; color: #444; overflow: hidden; text-overflow: ellipsis; padding-top: 9px; overflow: hidden; line-height: 1.2em; display: -webkit-inline-box; -webkit-line-clamp: 2; -webkit-box-orient: vertical; } .pgc-content-price { font-size: 22px; color: #f85959; padding-top: 18px; line-height: 1em; } .pgc-card-buy { width: 75px; position: absolute; right: 0; top: 50px; color: #406599; font-size: 14px; text-align: center; } .pgc-buy-text { padding-top: 10px; } .pgc-icon-buy { height: 23px; width: 20px; display: inline-block; background: url(https:\u002F\u002Fs0.pstatp.com\u002Fpgc\u002Fv2\u002Fpgc_tpl\u002Fstatic\u002Fimage\u002Fcommodity_buy_f2b4d1a.png); }\u003C\u002Fstyle\u003E\u003Cdiv id=\"pgc-card\" class=\"pgc-card\"\u003E \u003Ca href=\"https:\u002F\u002Fhaohuo.jinritemai.com\u002Fviews\u002Fproduct\u002Fitem2?id=3330142284758003782&conver=1\" target=\"_blank\" class=\"pgc-card-href\"\u003E \u003Cdiv class=\"pgc-cover\" style=\"background-image:url(https:\u002F\u002Fsf1-ttcdn-tos.pstatp.com\u002Fobj\u002Ftemai\u002FFigHEkpdXIYnDNOD1MnZ58EzRijHwww800-800?imageView2\u002F2\u002Fw\u002F800\u002Fh\u002F800)\"\u003E\u003C\u002Fdiv\u003E \u003Cdiv class=\"pgc-content\"\u003E \u003Cdiv class=\"pgc-content-title\"\u003E回力官方旗艦店男鞋夏季網面鞋潮鞋網鞋\u003C\u002Fdiv\u003E \u003Cdiv class=\"pgc-content-desc\"\u003E\u003C\u002Fdiv\u003E \u003Cdiv class=\"pgc-content-price\"\u003E￥79.00\u003C\u002Fdiv\u003E \u003C\u002Fdiv\u003E \u003Cdiv class=\"pgc-card-buy\"\u003E \u003Cdiv\u003E\u003Ci class=\"pgc-icon-buy\"\u003E\u003C\u002Fi\u003E\u003C\u002Fdiv\u003E \u003Cdiv class=\"pgc-buy-text\"\u003E購買\u003C\u002Fdiv\u003E \u003C\u002Fdiv\u003E \u003C\u002Fa\u003E\u003C\u002Fdiv\u003E\u003Cp\u003E\u003C\u002Fp\u003E\u003Cstyle\u003E #pgc-card .pgc-card-href { text-decoration: none; outline: none; display: block; width: 100%; height: 100%; } #pgc-card .pgc-card-href:hover { text-decoration: none; } \u002F*pc 樣式*\u002F .pgc-card { box-sizing: border-box; height: 164px; border: 1px solid #e8e8e8; position: relative; padding: 20px 94px 12px 180px; overflow: hidden; } .pgc-card::after { content: \" \"; display: block; border-left: 1px solid #e8e8e8; height: 120px; position: absolute; right: 76px; top: 20px; } .pgc-cover { position: absolute; width: 162px; height: 162px; top: 0; left: 0; background-size: cover; } .pgc-content { overflow: hidden; position: relative; top: 50%; -webkit-transform: translateY(-50%); transform: translateY(-50%); } .pgc-content-title { font-size: 18px; color: #222; line-height: 1; font-weight: bold; overflow: hidden; text-overflow: ellipsis; white-space: nowrap; } .pgc-content-desc { font-size: 14px; color: #444; overflow: hidden; text-overflow: ellipsis; padding-top: 9px; overflow: hidden; line-height: 1.2em; display: -webkit-inline-box; -webkit-line-clamp: 2; -webkit-box-orient: vertical; } .pgc-content-price { font-size: 22px; color: #f85959; padding-top: 18px; line-height: 1em; } .pgc-card-buy { width: 75px; position: absolute; right: 0; top: 50px; color: #406599; font-size: 14px; text-align: center; } .pgc-buy-text { padding-top: 10px; } .pgc-icon-buy { height: 23px; width: 20px; display: inline-block; background: url(https:\u002F\u002Fs0.pstatp.com\u002Fpgc\u002Fv2\u002Fpgc_tpl\u002Fstatic\u002Fimage\u002Fcommodity_buy_f2b4d1a.png); }\u003C\u002Fstyle\u003E\u003Cdiv id=\"pgc-card\" class=\"pgc-card\"\u003E \u003Ca href=\"https:\u002F\u002Fhaohuo.jinritemai.com\u002Fviews\u002Fproduct\u002Fitem2?id=3320515940046760972&conver=1\" target=\"_blank\" class=\"pgc-card-href\"\u003E \u003Cdiv class=\"pgc-cover\" style=\"background-image:url(https:\u002F\u002Fsf3-ttcdn-tos.pstatp.com\u002Fobj\u002Ftemai\u002Fe4e3007d44a3feb66183036a9f2afb0776e42d0awww800-800?imageView2\u002F2\u002Fw\u002F800\u002Fh\u002F800)\"\u003E\u003C\u002Fdiv\u003E \u003Cdiv class=\"pgc-content\"\u003E \u003Cdiv class=\"pgc-content-title\"\u003E回力官方旗艦店帆布鞋男鞋子板鞋男布鞋\u003C\u002Fdiv\u003E \u003Cdiv class=\"pgc-content-desc\"\u003E\u003C\u002Fdiv\u003E \u003Cdiv class=\"pgc-content-price\"\u003E￥69.00\u003C\u002Fdiv\u003E \u003C\u002Fdiv\u003E \u003Cdiv class=\"pgc-card-buy\"\u003E \u003Cdiv\u003E\u003Ci class=\"pgc-icon-buy\"\u003E\u003C\u002Fi\u003E\u003C\u002Fdiv\u003E \u003Cdiv class=\"pgc-buy-text\"\u003E購買\u003C\u002Fdiv\u003E \u003C\u002Fdiv\u003E \u003C\u002Fa\u003E\u003C\u002Fdiv\u003E\u003Cp\u003E關於它曾經受歡迎的程度，王朔這樣描寫：“文革時社會秩序大亂，這款鞋和軍帽一樣是小流氓搶劫的主要目標。經常看到某帥哥穿着‘回力’神氣地出去了，回來光着腳，鞋讓人扒了。”\u003C\u002Fp\u003E\u003Cp\u003E\u003C\u002Fp\u003E\u003Cp\u003E\u003C\u002Fp\u003E\u003Cp\u003E\u003Cimg src=\"http:\u002F\u002Fp1.pstatp.com\u002Flarge\u002Ftemai\u002FFgKJTTief8DSqVq5Te8RP3XVlZugwww441-480\" img_width=\"441\" img_height=\"480\" alt=\"回力鞋是怎麼重新火起來的？經典國貨，現在穿正好\" inline=\"0\"\u003E\u003C\u002Fp\u003E\u003Cp\u003E\u003C\u002Fp\u003E\u003Cp\u003E“回力”的歷史最早可以追溯到1927年，當時還不叫這個名字，它的前身是“八吉”套鞋，生產商是一家名爲義昌橡皮製物廠的華人小工廠。當時的回力與中國的專業運動員保持着密切的關係。在設計過程中，回力會邀請運動員來和設計師一同討論運動鞋的設計。郎平、周曉蘭、陳招娣等女排運動員都曾到工廠和技術人員對排球鞋的設計進行交流，並穿着回力鞋在1984年拿下了第二十三屆奧運會冠軍。\u003C\u002Fp\u003E\u003Cp\u003E\u003Cimg src=\"http:\u002F\u002Fp1.pstatp.com\u002Flarge\u002Ftemai\u002FFirN0rAdZXGbPk7y2ihvH04OdUmwwww640-426\" img_width=\"640\" img_height=\"426\" alt=\"回力鞋是怎麼重新火起來的？經典國貨，現在穿正好\" inline=\"0\"\u003E\u003C\u002Fp\u003E\u003Cp\u003E除了運動員之外，回力鞋還是大批年輕人的心頭好。上世紀七八十年代是回力最輝煌的一段時期，根據數據統計，當時回力年銷售額一度高達8億元人民幣，既是獲得專業運動員認可的裝備，亦是讓尋常百姓都想悉心愛護的“潮”國貨。\u003C\u002Fp\u003E\u003Cstyle\u003E #pgc-card .pgc-card-href { text-decoration: none; outline: none; display: block; width: 100%; height: 100%; } #pgc-card .pgc-card-href:hover { text-decoration: none; } \u002F*pc 樣式*\u002F .pgc-card { box-sizing: border-box; height: 164px; border: 1px solid #e8e8e8; position: relative; padding: 20px 94px 12px 180px; overflow: hidden; } .pgc-card::after { content: \" \"; display: block; border-left: 1px solid #e8e8e8; height: 120px; position: absolute; right: 76px; top: 20px; } .pgc-cover { position: absolute; width: 162px; height: 162px; top: 0; left: 0; background-size: cover; } .pgc-content { overflow: hidden; position: relative; top: 50%; -webkit-transform: translateY(-50%); transform: translateY(-50%); } .pgc-content-title { font-size: 18px; color: #222; line-height: 1; font-weight: bold; overflow: hidden; text-overflow: ellipsis; white-space: nowrap; } .pgc-content-desc { font-size: 14px; color: #444; overflow: hidden; text-overflow: ellipsis; padding-top: 9px; overflow: hidden; line-height: 1.2em; display: -webkit-inline-box; -webkit-line-clamp: 2; -webkit-box-orient: vertical; } .pgc-content-price { font-size: 22px; color: #f85959; padding-top: 18px; line-height: 1em; } .pgc-card-buy { width: 75px; position: absolute; right: 0; top: 50px; color: #406599; font-size: 14px; text-align: center; } .pgc-buy-text { padding-top: 10px; } .pgc-icon-buy { height: 23px; width: 20px; display: inline-block; background: url(https:\u002F\u002Fs0.pstatp.com\u002Fpgc\u002Fv2\u002Fpgc_tpl\u002Fstatic\u002Fimage\u002Fcommodity_buy_f2b4d1a.png); }\u003C\u002Fstyle\u003E\u003Cdiv id=\"pgc-card\" class=\"pgc-card\"\u003E \u003Ca href=\"https:\u002F\u002Fhaohuo.jinritemai.com\u002Fviews\u002Fproduct\u002Fitem2?id=3345938302669878546&conver=1\" target=\"_blank\" class=\"pgc-card-href\"\u003E \u003Cdiv class=\"pgc-cover\" style=\"background-image:url(https:\u002F\u002Fsf1-ttcdn-tos.pstatp.com\u002Fobj\u002Ftemai\u002FFvlfK93m-cvmolgF1IvaZ6nLmAdrwww800-800?imageView2\u002F2\u002Fw\u002F800\u002Fh\u002F800)\"\u003E\u003C\u002Fdiv\u003E \u003Cdiv class=\"pgc-content\"\u003E \u003Cdiv class=\"pgc-content-title\"\u003E回力帆布鞋男2019男鞋夏季透氣潮鞋\u003C\u002Fdiv\u003E \u003Cdiv class=\"pgc-content-desc\"\u003E\u003C\u002Fdiv\u003E \u003Cdiv class=\"pgc-content-price\"\u003E￥139.00\u003C\u002Fdiv\u003E \u003C\u002Fdiv\u003E \u003Cdiv class=\"pgc-card-buy\"\u003E \u003Cdiv\u003E\u003Ci class=\"pgc-icon-buy\"\u003E\u003C\u002Fi\u003E\u003C\u002Fdiv\u003E \u003Cdiv class=\"pgc-buy-text\"\u003E購買\u003C\u002Fdiv\u003E \u003C\u002Fdiv\u003E \u003C\u002Fa\u003E\u003C\u002Fdiv\u003E\u003Cstyle\u003E #pgc-card .pgc-card-href { text-decoration: none; outline: none; display: block; width: 100%; height: 100%; } #pgc-card .pgc-card-href:hover { text-decoration: none; } \u002F*pc 樣式*\u002F .pgc-card { box-sizing: border-box; height: 164px; border: 1px solid #e8e8e8; position: relative; padding: 20px 94px 12px 180px; overflow: hidden; } .pgc-card::after { content: \" \"; display: block; border-left: 1px solid #e8e8e8; height: 120px; position: absolute; right: 76px; top: 20px; } .pgc-cover { position: absolute; width: 162px; height: 162px; top: 0; left: 0; background-size: cover; } .pgc-content { overflow: hidden; position: relative; top: 50%; -webkit-transform: translateY(-50%); transform: translateY(-50%); } .pgc-content-title { font-size: 18px; color: #222; line-height: 1; font-weight: bold; overflow: hidden; text-overflow: ellipsis; white-space: nowrap; } .pgc-content-desc { font-size: 14px; color: #444; overflow: hidden; text-overflow: ellipsis; padding-top: 9px; overflow: hidden; line-height: 1.2em; display: -webkit-inline-box; -webkit-line-clamp: 2; -webkit-box-orient: vertical; } .pgc-content-price { font-size: 22px; color: #f85959; padding-top: 18px; line-height: 1em; } .pgc-card-buy { width: 75px; position: absolute; right: 0; top: 50px; color: #406599; font-size: 14px; text-align: center; } .pgc-buy-text { padding-top: 10px; } .pgc-icon-buy { height: 23px; width: 20px; display: inline-block; background: url(https:\u002F\u002Fs0.pstatp.com\u002Fpgc\u002Fv2\u002Fpgc_tpl\u002Fstatic\u002Fimage\u002Fcommodity_buy_f2b4d1a.png); }\u003C\u002Fstyle\u003E\u003Cdiv id=\"pgc-card\" class=\"pgc-card\"\u003E \u003Ca href=\"https:\u002F\u002Fhaohuo.jinritemai.com\u002Fviews\u002Fproduct\u002Fitem2?id=3333466318845413179&conver=1\" target=\"_blank\" class=\"pgc-card-href\"\u003E \u003Cdiv class=\"pgc-cover\" style=\"background-image:url(https:\u002F\u002Fsf3-ttcdn-tos.pstatp.com\u002Fobj\u002Ftemai\u002F4ccb9cd8f1f562c33689d028a4875a969afb9819www800-800?imageView2\u002F2\u002Fw\u002F800\u002Fh\u002F800)\"\u003E\u003C\u002Fdiv\u003E \u003Cdiv class=\"pgc-content\"\u003E \u003Cdiv class=\"pgc-content-title\"\u003E回力官方旗艦店夏季透氣網面鞋運動鞋跑步鞋\u003C\u002Fdiv\u003E \u003Cdiv class=\"pgc-content-desc\"\u003E\u003C\u002Fdiv\u003E \u003Cdiv class=\"pgc-content-price\"\u003E￥109.00\u003C\u002Fdiv\u003E \u003C\u002Fdiv\u003E \u003Cdiv class=\"pgc-card-buy\"\u003E \u003Cdiv\u003E\u003Ci class=\"pgc-icon-buy\"\u003E\u003C\u002Fi\u003E\u003C\u002Fdiv\u003E \u003Cdiv class=\"pgc-buy-text\"\u003E購買\u003C\u002Fdiv\u003E \u003C\u002Fdiv\u003E \u003C\u002Fa\u003E\u003C\u002Fdiv\u003E\u003Cp\u003E\u003C\u002Fp\u003E\u003Cp\u003E\u003C\u002Fp\u003E\u003Cp\u003E\u003C\u002Fp\u003E\u003C\u002Fdiv\u003E"'.slice(6, -6), groupId: '6716735865235702275