摘要：Mr. Tao Li, Founder and CEO, APUS Group, said, “We are very excited to launch these content-driven apps in the Indian market. India has always been central to APUS’ overall market development strategy as it is the single largest market for the company that has grown from 100 million to 1.4 billion APUS users globally. The idea behind launching these apps stems from our thorough understanding of user profiles across India. APUS has been offering a host of applications via its user system to assist the first adoption of smartphones for Indian users. There is a huge demand for content that involves formats, such as photos, videos, news, and games on mobile. Therefore, we feel that we must elevate our ‘ecosystem’ establishment from being a basic user system towards a content- focused platform. Later this year, we will bring new service-driven apps catering to segments, such as e-commerce and O2O service.”。“Taking VidMax as an example, as per our big data analysis, the majority of our Indian users are young, typically defined as millennials, with an average age of 18-25 years – comprising college students and young careerists. Consuming video content and photo sharing are both central to their content consumption patterns. More than 40 per cent of Indian users in India like to watch videos online, use or browse music-related apps every day. As far as photo sharing is concerned, Indian users, mostly women, are keen to take selfie photos with their smartphone. We strongly believe CUTCUT is popular because of it,” said, Ms. Jing Young, Head, APUS India Office and General Manager, South Asia Region.。

APUS此前於3月14-15日參加印度ADTECH大會，主推智能摳圖軟件CutCut，受到印度媒體熱烈報道，其中包括印度第二大通訊社——印度聯合新聞社，Observe Now，Communications Today，How2Shout，Technuter，科技博主——Hafeezur Rahman的報道。

印度聯合新聞社報道截屏

摘要：

中國互聯網出海獨角獸APUS在印推出智能摳圖應用CUTCUT實施生態戰略

在印度舉行的ADTECH2019展會上，總部位於北京的麒麟合盛（以下簡稱APUS）宣佈推出兩款新應用CUTCUT和VidMax。詳細介紹了兩款產品的特點，還展示了其很受歡迎的安卓智能手機用戶系統---APUS系統。APUS將在印度建立生態系統作爲公司市場發展戰略的一部分，也與Sharechat、Vmate、ROPOSO、India Today 以及 Newspoint 等多家企業達成合作意向。

截止2018年底，APUS全球用戶量已突破14億，其中有1億用戶分佈在印度。該公司最新的發展戰略是在印度構建生態系統，此舉標誌着公司將從以系統工具類應用開發平穩過渡到內容類應用開發的新時代。

APUS用戶系統是安卓系統的增強版，旨在幫助用戶更快更便捷接入互聯網，該系統其實是一個產品矩陣，包括諸如APUS桌面、APUS安全、APUS超級加速、APUS搜索、APUS新聞頭條、APUS知道、APUS探索發現、APUS消息中心和APUS線上藝術館等應用。

新款應用——VidMax，是一款專注幫助用戶從Whatsapp Status，Facebook，Instagram和Twitter等社交媒體上獲得熱門視頻的瀏覽器應用app，用戶只需點擊一下即可實現下載、分享等社交功能。相信VidMax一經推出，將成爲Android手機中最好的免費視頻下載工具之一，該產品是基於APUS大數據中心分析出的印度用戶需求和興趣量身打造的產品。

CUTCUT，是一款基於人工智能研發的照片編輯器，已經在印度上線兩個月，在谷歌商店下載量超過1千萬次，剛上線即拿下相機類應用排行榜榜首的位置。軟件內嵌人工智能技術，能通過AI技術迅速實現人臉識別和摳圖功能。

APUS在本次展會上建立生態系統的戰略佈局，得到了印度當地很多企業的支持，已經與ShareChat, Vmate, ROPOSO, INJOY, KLUFY和Flickstree開發商以及兩家新聞合作伙伴—India Today、Newspoint等達成合作意向。

關注APUS的媒體還包括：

附報道原文：

APUS Ready to Build an Ecosystem in India with Its Content Apps like CUTCUT

Beijing-headquartered APUS announced the launch of its newly developed apps, CUTCUT and VidMax at ADTECH 2019. It also presented its already popular user system for Android smartphones – APUS System that already has accumulated 1.4 billion users globally by 2018, with more than 100 million users in India. This latest development indicates the company’s willingness in building Eco-System in India via smooth transition from system and tools development to a new era of content related apps development.

APUS user system, an enhanced version of user system for Android smartphones, designed to provide the fastest and most convenient access to the Internet, already offers a string of products, such as APUS Launcher, APUS Security, APUS Booster+, APUS Search, APUS News, APUS Know, APUS Discovery, APUS Message Center and APUS Arts in the Indian market.

The new entrant, VidMax, allows its users to download all the trending videos from social media channels, such as Whatsapp, Facebook, Instagram and Twitter in just one click. Best described as the finest free video downloader app for Android smartphones, VidMax is tailormade to suit the needs and interests of the Indian users.

Mr. Tao Li, Founder and CEO, APUS Group, said, “We are very excited to launch these content-driven apps in the Indian market. India has always been central to APUS’ overall market development strategy as it is the single largest market for the company that has grown from 100 million to 1.4 billion APUS users globally. The idea behind launching these apps stems from our thorough understanding of user profiles across India. APUS has been offering a host of applications via its user system to assist the first adoption of smartphones for Indian users. There is a huge demand for content that involves formats, such as photos, videos, news, and games on mobile. Therefore, we feel that we must elevate our ‘ecosystem’ establishment from being a basic user system towards a content- focused platform. Later this year, we will bring new service-driven apps catering to segments, such as e-commerce and O2O service.”

CUTCUT, the AI photo-editor, already launched in India, enjoys more than 10 million downloads on Google Play. The AI technology embedded in the app has the power to calculate the shape of the figure instantly. Tens of millions of photos have been shared from CUTCUT in the past 2 months onto users’ Instagram and Facebook accounts as the app offers varied backgrounds, WhatsApp statuses and stickers for free downloading, editing and sharing. According to Google Play, CUTCUT is ranked No.1 in the Indian market in the category of photo taking since its debut in January 2019.

The app is a result of APUS’ in-house sophisticated big data analytics and its user-driven application development philosophy. APUS has created an overseas app index based on the big data collated via its worldwide users. The index offers profound insights into user profiles in many countries including India. These apps are launched after a thorough internal analysis of the demands of the end users in the country.

“Taking VidMax as an example, as per our big data analysis, the majority of our Indian users are young, typically defined as millennials, with an average age of 18-25 years – comprising college students and young careerists. Consuming video content and photo sharing are both central to their content consumption patterns. More than 40 per cent of Indian users in India like to watch videos online, use or browse music-related apps every day. As far as photo sharing is concerned, Indian users, mostly women, are keen to take selfie photos with their smartphone. We strongly believe CUTCUT is popular because of it,” said, Ms. Jing Young, Head, APUS India Office and General Manager, South Asia Region.

Also, the company will focus on the APUS ecosystem in India as a part of the company’s market development strategy. APUS has entered into partnerships with a host of local companies during ADTECH 2019, including video providers such as ShareChat, Vmate, ROPOSO, INJOY, KLUFY and Flickstree and two news publishers —India Today and Newspoint.

In future, more content and service developers, along with publishers, are expected to join hands with APUS and be a part of its ecosystem to improve users’ experience on the mobile.