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  自 2014 年安吉拉加盟苹果之后, 年薪就一直高出库克一大截。 2014 年她的薪酬高达 7335 万美元, 是当时年薪 922 万美元的库克的 8 倍... 所以,安吉拉是Apple当之无愧的薪酬最高雇员。

  说实话,从时尚界跳槽到科技公司, 确实不是件容易的事。但你知道么? 在安吉拉担任 Burberry CEO 的 7 年里, 成功地让 Burberry 的市值翻了 3 倍!

  她是一位很棒的职场女性代表,从时尚跨度到科技,在她身上我们会深深感受到女性榜样的力量。安吉拉·阿伦茨在美国波尔州立大学毕业典礼上,她以自己的成长经验,期勉年轻人勇于梦想、克服恐惧、找出核心价值。

  安吉拉·阿伦茨波尔州立大学毕业演讲稿双语版

  

  Thank you so much for inviting me back to celebrate with you today. Thank you President Gora, Professor Whitaker, who is retiring after 34 years of inspiring students at Ball State. Thank you faculty, staff, students, family and friends, I can honestly say that speaking with you today is one of the greatest honors of my life.

  It has been 29 years since I last studied here. Yes, for those of you quickly doing the math, I will celebrate my 50th birthday next month, 50 (or as my teenage son likes to say, a half century). So, thank you also for providing the stimulus to truly stop, reflect, and take account of the great lessons of my blessed life so far. This speech-writing journey is the best 50th birthday present I could be given. Entitled ‘From the Heart', it's my gift back to you.

  Our Web chat three weeks ago brought back many great memories and one of you reminded me of my college job at the Muncie Mall. One day you are studying and selling albums at Musicland and the next thing you know, 30 years have passed and you receive a beautiful letter from your university President asking you to summarize your life's journey inthree simple thoughts for 14,000 people in 20 minutes! It has been quite a journey, (not just the last three decades), but the last few months since I agreed to speak.

  Maybe our lives have been in parallel this final semester. I have been dreaming, thinking, praying, about what I could possibly say that would resonate with you, touch you, and perhaps make a difference in the next three decades of your life. I imagine your last few months have not been dissimilar as you finish exams, term papers, job search, and dream of your future. It's a bit unsettling. This speech writing process has been somewhat like writing my final term paper, and ironically, I've felt like the student and you're now the grading professor. So, go easy on me, and think of it more likeAmerican Idol, and I've already won, and am just back to entertain and inspire you today.

  CORE VALUES

  This speech-writing journey forced me to stop and reflect, in a way I haven't done in years. Was there a professional story I couldrecall that would broaden your perspective? Was there a compelling strategic secret I could share that might jump-start your path to success? Recognizing some of the pressures you face—the constraints of a soft economy and challenges of the digital revolution—I have not taken this assignment lightly and thinking about this question has required much time

  So, I apologize to my husband and kids, as the process took too many precious weekends away from them, but their sacrifice allowed a great discovery. I realized that the most vital component of my life that has guided every aspect of my professional career is my Character, and its Midwestern "Core Values".

  Do you realize you may already possess the foundation of your success? You might have the answer to the most important test question in life.What if you could answer it now and use it to your advantage versus mid-life? The game changing question is, do you truly know what your Core Purpose in life is, your fundamental reason for existence, and can you clearly articulate your Core Values, your guiding principles? I love the way management guru Jim Collins phrases it for business, he says a "Core Purpose is your reason for being, it captures your soul, with the primary role to guide and inspire. You cannot fulfil a Purpose, it is like a guiding star on the horizon—forever pursued, but never reached." Walt Disney's Core Purpose is simple: "to make people happy". Burberry's is more expansive: to Protect, Explore and Inspire. What is your Core Purpose, your "life book" profile?

  Your Core Values are the soul mate of your Core Purpose and are your purest beliefs, your conscience and convictions. They rarely change throughout your life. "We live by what we believe, not by what we see." Identifying your Core Values early in life will help provide clarity into the type of organization you want to work for, the type of people you want to be with, and the type of leader you aspire to be.

  MY CORE VALUES

  Let's consider this from a less theoretical perspective. If you think your college years have flown by, just wait until someone is actually paying you to do what you love! I enjoy meeting with students as they have visited over the years in New York, and now London and interviewing recent graduates as they tell me all they have done during their university years, and how hard they have worked.I remind them that they were paying the school to learn and work that hard, and ask them if they will learn and work as hard if our company is paying them? I also remind them that their great education is what got them the interview, but it is who they truly are that will get them the job. Getting to understand a person's character—sometimes in less than an hour—is a critical part of making sure a candidate is culturally compatible.

  When I think of my Core Values, I think of my parents. My father, who in my mind is one of this generation's greatest philosophers, used to constantly remind me that "you can teach people anything, but you can't teach them to care." Caring or compassion is a Key Value. Growing up I was always told to put myself in the other person's shoes, to be aware and sensitive of my impact on others.

  With Mother's Day tomorrow, it is only fitting to acknowledge what a powerful force my mother has been. Whenever I would ask her if something were okay, or fine, she would consistently reply, "I didn't raise you to be fine." I'm sure Jim Collins was inspired by my mom when, in his book, "Good to Great," he says, "good is the enemy of great", and that "few people attain great lives, in large part because it is so easy to settle for a good life". Being the best I could be was a Core Value she instilled in me from a young age. Along with this, she would constantly remind me that "God helps those who help themselves," and the importance of faith.

  Another Core value is Humility. My dad would always say, "When you look at a photo do you see yourself last?" and then would remind me of a line from Rudyard Kipling's famous poem "If". "…or walk with Kings—nor lose the common touch..." Funny, I always thought this extreme improbable, but about six months ago I was honored to sit next to Prince Charles, the future king of England, during a formal dinner at Buckingham Palace. After talking with him throughout the evening, and then returning to my daily work routine the following morning, this life lesson became real.

  So, with the focus on your left brain, or your education, the last few years, you may not have given much thought to right brain Core Values. But with the world moving and changing so fast, they are your foundation. They offer confidence and peace and their significance and influence should never be compromised in anything anyone sees from you off or on line. The fact that the Core Values which were developed many years prior to actually being on my own at Ball State, are still the guiding force in my life today was an epiphany that only took me 20 years of youth, 30 years of experience, andfive months of reflecting to discover for you today. These could be your most important assets, your differentiator in this digital age. If you can clearly articulate the answer to this question early in life, it could be your best shortcut to success.

  While Core Values are your foundation there are many other emotional facets such as dreams and passion, fear and insecurity, underpinned by heart and faith that provide additional guidance and inspiration as your career commences.

  DREAMS

  This speech-writing journey also serves to amplify a few of these emotional drivers. Again, take when I received President Gora's letter asking me to speak. After recovering from the initial shock—I mean, I'm not David Letterman—I quickly fell into what I call the Dream phase. Megan, if you are still with me, this section will hopefully answer your web chat question.

  The Dream phase is that wow moment that lets your imagination see everything so positively. It's a state of euphoria, cloud nine, the infatuation stage of a new relationship. You know the feeling. This dream state is a little surreal; you are not thinking, or purely feeling, both are fused creating an energy that fuels your imagination. Dreams are your most exciting thoughts, your future life in 3D, and by envisioning in your mind you are creating your life roadmap. "Whatever we focus on, we become". At Burberry, our catwalk shows are Chief Creative Officer Christopher Bailey's seasonal dreams. They inspire both art and commerce, and help us see beyond our self-imposed boundaries. These shows also demonstrate for dreams to become reality, they must be backed by passion and persistence, be channelled and largely immune to external opinions and obstacles. As author Napoleon Hill says, "This changed world requires practical dreamers who can and will put their dreams into action."

  The Dream phase can also include the occasional nightmare. That insecure state when some part of your mind conveniently reminds you of everything you don't know, exposing with brutal clarity the full reality of the situation. Again, take this speech, why did the letter have to say live, to 14,000 people, that it is the University's greatest tradition, and the most memorable day of your life!

  I have learned over the years that just as the dream phase is critical, the intermittent nightmare is perfectly normal. Hill also stated almost 100 years ago "that if you take inventory of mental assets and liabilities you will discover that our greatest weakness is lack of self-confidence," and"the subconscious mind will translate into reality a thought driven by fear just as readily as it will translate into reality a thought driven by courage or faith." It is how well you manage your fear that determines the outcome of your dream.

  In this insecure phase I become a curious student again. So what to do with the commencement speech? Of course I turned to Google and spent the next few weeks reading everyone's from Oprah Winfrey to Steve Jobs, politicians, academics and artists. I also read the experts' advice: what's appropriate, what's not, how to organize, how long, who to thank, and the fact that the majority of you will not remember most of what I've said once the graduation song begins. Fear is simply a state of mind that, managed proactively, makes you more aware, and in time much more astute to subtle shifts going on around you. Fear of failure has been a frequent motivator, and helped keep me passionate, objective, and focused on achieving the desired result.

  So, having confused yourself with the facts, you passed the nightmare phase. Your mind is sufficiently sharp. Your confidence is back, and you begin to systematically think through the solution. With the rational options in front of me, my mind at peace, I've learned at this stage to turn off my head and turn on my heart.

  HEART

  You see, if your dreams are your road map, your heart is your true guide. The intuitive, feeling heart will never mislead you, in work, a relationship, or with family. In this digital age we are seemingly hardwired to over-think our way through life, and, almost instinctively to look outside for heartfelt answers instead of within ourselves. We are bombarded with information 24/7 and spend too much time responding to others rather than listening inward. Technology has given us access to the world and its sea of content, allowing us to never speak to another person if we don't want to. Computers and smart devices are among the greatest intellectual gifts ever created for man, but if not balanced with human contact, may offer little to develop ones heart. Don't get me wrong, I am mesmerized by this Digital Tsunami, but Google doesn't have all the answers and are all those people on Facebook truly your friends? With Twitter and texting you can share sound bites, as I have with many of you the last few weeks, but they offer no substitute for real human interaction. In my many years of travel around this amazing planet, I have found that the heart is the one global language we all instinctively possess allowing us to communicate across genders, generations and cultures – at times only with our eyes, by a simple gesture or touch.

  So with the world at your fingertips, have you learned to listen to your heart, your intuition and your instincts? Have you learned to feel what others will feel before you say a word? Do you understand the lasting impact of a smile, or a simple thank you? Do you truly "do unto others as you would have them do unto you?" Your heart is your guiding force, teach yourself to listen to it, nurture it, and let it guide as you start this next exciting chapter of life.

  This reflecting has brought back my early chapters vividly. I grew up about an hour from here in the small town of New Palestine, Indiana where I lived vicariously through fashion magazines. My dream at an early age was to be in the fashion industry. I dreamed day and night, night and day, so much so my father would tell me to take off my "rose coloured glasses". I was dreaming, then began praying, and soon began believing I could make it, but how?

  My belief was encouraged by small things, coincidences, and signs all around me. The first was in the form of a little book called "As A Man Thinketh," which fell into my teen lap. To this day I have no idea why I began reading it, but it taught me early on the power of positive thinking, and that the inner thoughts you choose and encourage weave both your inner character and your outer circumstances. Then, larger signs appeared, like the ones I ran into on an early campus visit with my older, smarter sister, who had chosen to attend Ball State. They described upcoming merchandising and marketing program(s). As a student in that program the following year, I don't believe it was a coincidence that I attended the summer fashion [course] in New York. Where, for the first time, I had a behind-the-scenes view of all the things I'd been dreaming about all those years. With that visit, I fell in love. There was no looking back.

  After three and a half fast and fulfilling years, in 1981 I left college for New York City, or, as Alicia Keys so brilliantly sings, "The concrete jungle where dreams are made of". Classes ended and I flew out the next day, with nothing but my Core Values, dreams, heart and faith— combined with a great education. I was scared, trust me, but knew I was not alone and kept repeating to myself "I will not live my life saying I wish I would have". At the airport that day, my dad was trying desperately not to cry, and my mom just kept asking when I would be coming home. Finally, as I was boarding the plane, I turned, and blurted out my lifelong dream. I said "After I become the President of Donna Karan, I'll be home". So of course as realistic moms do, she prepared for a long absence. About10 years later, I was sitting in my new office on Seventh Avenue when the phone rang. Who else, but mom? She said, "Congratulations, you are now President of Donna Karan, when are you coming home"? That's when I realized dreams have no boundaries if you learn to read the signs of life.

  A more recent story begins four years ago when Christopher Bailey, then head designer, and I sat in New York sharing our thoughts of what we would do if I moved to London to be the CEO of Burberry. We talked about creating a great company, the kind of company we both always dreamed of working for, and creating the greatest democratic luxury brand in the world, with the most innovative merchandising and digital marketing strategies. We dreamed of establishing the Burberry Foundation so we could help less fortunate young people realize their creative dreams. [During the conversation, Christopher and I also recognized the similarity of our Core Values.] On our first Christmas card we proudly printed Winston Churchill's famous quote: "You make a living by what you get, you make a life by what you give".

  Burberry's annual reports describe the key strategies underlying the company's strong financial results during the first 2.5 years. But the deeper secret to our early success was that 6,000 associates worldwide were dreaming the same dream. Then again, as life would have it, in 2008 the world was rocked by this extensive economic disruption. This could have deeply shaken the team, our company. But with our core values as the foundation, our dream so clear, our hearts so connected, it is not a coincidence that Burberry recovered quickly, and more united than before the crisis.

  CONCLUSION

  I know I have made it sound easy—if you dream it, it will come— but I have learned that there is sunshine and rain (and in London, sleet). Without the dark clouds you don't truly appreciate the bright day. Every graduating class is confronted with its particular tests. In my case, I left Ball State in 1981 at the start of the worst post-war recession, prior to this one. This was also an era in which women contended for equal status in a male-dominant workplace. You face a difficult economic environment and onset of the digital revolution with all its advantages and challenges. Remember, individual opportunities are always present if you have a dream, truly know yourself and focus on the things you can control. Back to Kipling's famous poem, "… if you can meet with triumph and disaster and treat those two impostors just the same".

  In writing this speech, I have looked backward to guide you forward. Today, you have heard a little of my journey, along with the wisdom of poets, philosophers, proselytizers and my parents. Many of them wrote early in the last century (not you, Dad). I find their perspectives insightful and invaluable and often missing from today's headlines.

  As you leave the comforts of campus and enter the real world, learn to share your values, dreams and heart with others. College is an individual endeavour, where the broader world is a team sport. The more honest and open you are about yourself, the faster you will connect and cut through the competitive clutter. School has sharpened your IQ and rewarded you with a degree today; life will require you to master your EQ, which will reward you with success in its many expressions.

  CLOSING

  Thank you again for the opportunity to speak today. As a commencement speech was never in my wildest dreams, I have been diligently working alongside you this final quarter. Our web chat, your Tweets, the focus on today's message have helped bring me more in tune. Encouraging you has inspired me at this stage of life's journey and resulted in the greatest 50th birthday gift I could receive.

  Thank you, and in turn, I hope you feel my heart's gift to celebrate your amazing achievement and that you dream even larger (this is your life's roadmap), conquer your greatest fears (they are simply a state of mind), and listen with an amplifier to your heart and faith (as these are your greatest guides). And never forget your Core Values. They can be your greatest asset, along with a brilliant Ball State education.

  Congratulations graduates. You are now global citizens. So remember, the universal language is not texted, emailed or spoken. It is felt. Good luck, as you continue life's amazing adventure and I look so forward to reading your commencement speech someday.

  大家好!

  毕业29年,下个月我就50岁了,我儿子说,妈妈快要满“半个世纪”。

  前阵子跟一些即将毕业的同学在线聊天,让我重拾许多大学回忆。记得那时还在购物中心的唱片城打工,谁晓得30年一下子就过去了。更没料到,竟会收到一封校长来信,邀请我用20分钟的时间,向14 000人分享自己的三个人生启示!

  我要感谢你们的邀请,让我有机会停下脚步,用心回顾,思索人生岁月的真义。这几个月来,为了准备今天的演说,我一直沉思与回想,自己能说些什么来打动你们、启发你们,甚至影响你们的未来30年。对我来说,这整个准备讲稿的过程,是最好的50岁生日礼物,而我今天也要把这篇演说,当成礼物送给你们。

  这些日子以来的思索,让我发现,引导我在职场上不断进步的最重要力量,是我的品格,以及形塑这种品格的核心价值。

  成功的关键就在你们手上,只要你们能够回答一个最重要的问题:你知道自己这一生的核心目的是什么?能不能清楚说出你的核心价值、做人的基本原则?

  管理名师吉姆·柯林斯说过:“核心目的是你的存在理由,它掌握你的灵魂,引导和激励着你,就像远方的一颗导航星——让你永远追寻,但永远不会抵达。”

  迪斯尼的核心目的很简单:“为人们带来欢乐”。Burberry的核心目的比较广阔:“保护、探索和启发”。你的核心目的是什么?

  而核心价值,就是核心目的的基础,你最真诚的信仰、良心和信念。就如《圣经》哥多林后书所说的,“我们行事为人,是凭着信心,不是凭着眼见。”我希望大家,趁早找出自己的核心价值,这会让你更加了解,你想在什么样的组织工作、想跟什么样的人共事、想成为什么样的领导人。

  找出自己的核心价值

  每当我想到自己的核心价值,就想到我的双亲。从我小时候,父亲便一直提醒我,关怀他人的重要,要我多为别人设想,多留意言行对他人的影响。

  母亲则对我有很高的期望,每当我做完一件事,问她这样可以吗?她总回答,“我可没教你凡事‘可以’就好哦。”尽力做到最好是母亲灌输给我的核心价值。

  另一个核心价值,是谦逊的重要。父亲常说,“看照片时,要先看别人,最后才看自己。”他也会引用英国作家吉卜林的著名短诗《如果》:“…与王公贵族同行而不忘本色”来提醒我。直到今天,这些价值依旧是我人生中的引导力量。

  克服内心的恐惧

  除了有核心价值作为最重要的基础,未来不管做什么事,你还需要几种情感上的驱动力。

  首先,你的人生地图需要有“梦想”。什么是最让你兴奋的想法,你能不能像3D般,想象自己的未来?举例来说,Burberry的时装秀,就是创意总监贝礼为每个季节所描绘的梦想,让我们看到了超越局限的可能。

  有时,梦想做到一半,会遇上恶梦,产生恐惧和不安全感。但是,多年来的经验让我了解,“恐惧”是正常的。就像为了这次演说,我也曾陷入不安。结果,我花了很多时间上网找数据,从欧普拉、贾伯斯到政治人物、学者专家,看遍所有人过去的演说,做足了功课。所以,担心失败的恐惧,只要管理得当,可以让人更加警惕、客观,且更加专注于达到想要的成果。

  如果梦想描绘了你的人生蓝图,那么,你的“心”就是你最好的向导。眼前的数字时代,人们淹没在巨量信息中,忙着响应外界的需求,却疏于倾听内在声音。计算机和行动装置是人类的伟大发明,但如果少了真实的人际互动,人心是无法进步的。

  所以,当全世界信息都在你的指尖,你是否学会倾听你的内心、你的直觉?是否学会感受别人的感觉?能不能做到“将心比心”?你的心就是你的指南针,一定要学会倾听它,让它引导你走向人生新篇章。

  对我来说,这次回顾,则是让早年的人生篇章,再一次鲜活了起来。我在离波尔州立大学半小时车程的小镇新帕勒斯坦出生,从小就喜欢看时尚杂志,梦想着长大要进时尚产业工作。我天天做梦,甚至祈祷。然后,因缘际会发生的一些事情,深深鼓励了我,我开始相信自己做得到。

  例如,十几岁时,我无意间看了一本书《做你想做的人》,从此学会了正面思考。后来,姐姐准备念波尔大学,我跟着她到学校参观,刚好听到他们介绍最新的商品营销课程,来年我就进来念了。暑假时,我到纽约参加短期时尚课程,大开眼界,第一次看见自己梦想的行业如何运作。

  1981年,大学一毕业,我就飞到纽约找工作——带着我的核心价值、梦想、真心、信仰,以及优秀的学历。尽管很害怕,但是我不断告诉自己,“我不要到了将来才后悔,当初没这么做。”

  机场送别那天,父亲故作镇定,母亲则一直问我,何时返家。登机前一刻,我终于转过头,说出了从小到大的梦想,“只要我当上了唐娜·凯伦(美国著名奢侈名牌)的董事长,我就会回家。”

  十年后,我坐在纽约第七大道的新办公室里,电话响了,母亲打来的。“恭喜你当上了唐娜·凯伦的董事长。”她说,“你到底什么时候要回来?”(笑声)

  四年前,我跟贝礼在纽约发想,如果我搬到伦敦,去当Burberry首席执行官,将来想做些什么。结果两人一拍即合:我们都想创造一家梦想中的伟大公司、一家全世界最棒的精品品牌,有最创新的商品企划和数字营销策略。

  Burberry的年报,将公司这几年的优异表现,归功于策略奏效。事实上,更深层原因,是我们全球六千员工都有着同样的梦想。即便遇上2008年金融危机,由于我们的核心价值根基稳固、梦想非常明确、人心紧密相连,使业绩迅速复苏。

  只要敢做梦,梦想会成真

  我把这一切都说得很容易——只要你敢做梦,梦想就会成真——但我也清楚,人生有阳光也有暴雨。少了乌云,你就不会珍惜晴天的可贵。其实,每一届毕业生都有他们的挑战。我在1981年毕业时,碰上了战后最严重的经济衰退。而且,当年的女性还必须在男性主导的职场,努力争取平等待遇。

  今天,你们面对艰困的经济环境,以及数字革命带来的突破与挑战。记住,机会永远存在,只要你有梦想,真正了解自己,并且聚焦在自己能够控制的事情上。

  谢谢大家!

  

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