不知道有多少小伙伴习惯在清晨喝一杯咖啡来驱散残留的困意,开启崭新的一天。

汉堡王正面叫板星巴克,花一杯卡布奇诺的钱可以在汉堡王喝一个月

如果你喜欢喝的话,那么下面这则新闻对于你可能是个好消息。

Burger King has come up with an intriguing option for those of a regularist disposition.

汉堡王为那些按部就班的人提供了一个有吸引力的选择。

汉堡王正面叫板星巴克,花一杯卡布奇诺的钱可以在汉堡王喝一个月

You see, it's just launched a coffee subscription service.

你看,它刚推出了咖啡订阅服务。

Called the BK Cafe Subscription, the idea is that you download the app and automatically grab the same coffee every day at Burger King.

这款名为“汉堡王咖啡订阅”的应用程序的理念是,你下载它,然后每天可以在汉堡王领一杯一样的咖啡。

It's the price that will move many. Just $5 a month. That's more or less what we pay for a single Grande Almond Milk Latte.

价格会打动很多人。一个月只要5美元。这差不多是买一杯大杯杏仁露拿铁的钱。

Indeed, in its press release, Burger King specifically targeted Starbucks:

事实上,在它的新闻发布会上,汉堡王专门把星巴克拎出来当靶子。

汉堡王正面叫板星巴克,花一杯卡布奇诺的钱可以在汉堡王喝一个月

For the price of a large cappuccino from Starbucks, you can have a BK Café brewed coffee every day for a month.

只要花上星巴克一杯大杯卡布奇诺的价格,整整一个月你都可以每天喝上一杯汉堡王咖啡。

It is, indeed, the case that you can get a coffee at Burger King every day -- any time of day -- for just the $5 a month.

事实上,只要每月5美元,你就可以每天任何时间在汉堡王喝一杯咖啡。

That means that each coffee will cost you cents, rather than dollars.

这意味着每杯咖啡的价格是几美分,而不是几美元。

But here's what that $5 a month gets you: a small cup of brewed coffee.

但每月5美元能带给你的就是:一小杯煮咖啡。

汉堡王正面叫板星巴克,花一杯卡布奇诺的钱可以在汉堡王喝一个月


Of course, the real purpose of this underhand generosity is for you to slink up to the drive-thru, see all the pretty pictures of unhealthy food and be tempted.

当然,这种狡诈的慷慨的真正目的是为了让你偷偷溜到汽车餐厅,看到所有不健康食品的诱人图片,然后被诱惑。

After all, you're not yet sentient, are you? You're weak, coffee-less, vulnerable.

毕竟,一大早你还没有什么意志力,对吗?你很虚弱,没有咖啡,很脆弱。

And those fast food places sell such tasty, bad-for-you items that you won't be able to resist.

而那些快餐店卖的东西又好吃又不健康,你根本无法抗拒。

They'll also order two small coffees and feel so very good that one was almost free.

他们还会点两杯小咖啡,还会因为其中一杯几乎是免费的而感觉良好。

这大概就是传说中的“免费的才是最贵的”吧。咖啡虽好,可不能贪杯哦~

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