The National Football League has revealed two exclusive streaming games for the upcoming 2024 season, with Comcast Corporation's (NASDAQ:CMCSA) Peacock streaming the Week one game in Sao Paulo, Brazil, on Friday, September 6.

This event, the inaugural regular season game of the NFL in South America, will also signify the first Friday night match during the opening weekend in more than half a century, according to a statement.

"Peacock continues to deliver the best experience in sports streaming, as this game will follow this summer's Paris Olympics and Paralympics, which will have every event live streamed on the service," said Rick Cordella, president, NBC Sports, a unit of Comcast.

Furthermore, Amazon.Com, Inc.'s (NASDAQ:AMZN) Prime Video, which already hosts Thursday Night Football, will broadcast a wild-card game this season.

"Following our first two groundbreaking seasons of Thursday Night Football and our first-ever Black Friday Football game, we're proud to expand our relationship with the league, and we're looking forward to continuing to innovate for fans this season," said Jay Marine, global head of sports and ads, Prime Video.

The upcoming wild-card game on Prime Video marks the second instance of a playoff game being exclusively available on a streaming service, following last season's match between the Miami Dolphins and Kansas City Chiefs on Peacock.

"The viewership success of both Thursday Night Football on Prime Video and the historic Wild Card game on Peacock last season are strong indicators our streaming distribution is resonating with our fans," said Hans Schroeder, NFL executive vice president of media distribution.

Price Action: CMCSA shares closed lower by 0.38% at $42.48 on Tuesday.

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