APUS,中國互聯網出海的領航者,業界唯一“雙料”獨角獸,近日接受Entrepreneur Asia Pacific採訪,直言“印度無論從人口數量以及用戶基數都是APUS全球最重要的市場之一”。

小編先來普及一下印度財經媒體哪家強?

Entrepreneur Media是全球最大的企業家社區。它是由Entrepreneur US 和 Franchise India合資成立的。Entrepreneur Asia Pacific旨在將亞太地區數百萬企業家,專業人士,新經濟領軍者,創業者,投資者和股東們與世界同步。Entrepreneur Media以信息之源及靈感之引,提供經濟管理相關的戰略洞察及實戰指導,內容包羅萬象,涵蓋領導力,市場營銷,技術以及資本等諸多領域。

便於閱讀,小編爲大家安利成中文了:

數字革命無處不在。全球移動互聯網發展在經濟發達地區仍處於領先地位,但在發展中國家勢頭強勁。通過基於安卓系統開發的用戶系統和上網服務,中國高科技企業APUS也在順勢而爲,助推移動互聯網的快速普及。

這家高科技企業成立於2014年6月,旨在爲用戶提供最快速最便捷地互聯網接入服務,其產品支持超過25種國際語言。

APUS南亞及印度公司總經理楊敬表示,由於全球只有30億上網用戶(總人口77億),我們的重點是全球市場。“我們創始人兼CEO李濤先生擁有20多年的互聯網從業經驗,對於互聯網發展規律以及帶給用戶生活的改變了如指掌。所以,我們的初衷就是幫助用戶輕鬆上網,享受移動服務。”

印度機會

該公司主打產品APUS用戶系統(也被稱爲APUS桌面系統,包括系列應用,如APUS桌面,APUS清理加速、APUS瀏覽器、APUS消息中心、APUS手電筒等)目前在全球擁有超過10億用戶,覆蓋6大洲200多個國家和地區。

楊敬強調APUS產品能夠幫助用戶管理其全部移動社交生活。

“我們的用戶來自全球,也就意味着世界各地的用戶都可以享受我們的服務。除印度之外,我們還有來自東南亞、北美、南美和非洲的用戶。目前,印度無論從人口總量以及用戶基數都是APUS全球最重要的市場之一。印度用戶的不斷增長對互聯網企業來說非常重要。”

除了在印度本土發展,APUS在北京總部的孵化器還在通過資本的手段幫助印度創業企業進入中國市場。APUS爲這些來自印度的創業企業提供包括註冊,辦公,住宿,行政,人力資源,法律等方面的支持,以幫助他們更好的瞭解和適應中國市場。

投其所好

2015年1月,APUS獲得了1億美元的B輪融資,成爲全球最年輕,發展最快的獨角獸企業。同年,該公司在印度設立30億盧比的專項基金,用於扶植移動互聯網創新項目。

針對互聯網發展趨勢,楊敬補充道:“我們發現雖然印度市場在人口數量上十分接近中國市場,實則差異很大。印度市場相對更加多元化。最近一份印度移動互聯網協會(IAMAI)報告顯示印度互聯網用戶量已超過具有里程碑意義的5億大關。用戶量的增速正在快速提高,也讓我們看到了印度市場的巨大潛力。越多用戶接入互聯網,他們對工具、內容以及服務類的應用需求就更大。因此,我們更需要充分滿足他們的需求。”

如下是原文重現:

Why China's Fastest Growing Unicorn Eyeing a Bigger Share of Indian Market

'India is one of the most important markets for us in terms of population and user base'

Nidhi Singh

ENTREPRENEUR STAFF

Correspondent, Entrepreneur Asia-Pacific

April 11, 2019 3 min read

The digital revolution is everywhere. Internet adoption continues to grow in developing countries while remaining high in advanced economies. Chinese tech company APUS, too, is following the suit and stepping up Internet access through its Android development and information services.

Founded in June 2014, the technology company is aiming to provide the fastest and most convenient access to the Internet, supporting over 25 international languages.

For Jing Yang, head of APUS India office and general manager (South Asia), the company’s focus is on the global market as only three billion people have access to the Internet.

“Our chief executive officer Li Tao has good experience in the Chinese Internet industry for more than 20 years, so we know how this industry works and we all know how people’s life has been changed by this technology. That’s why we want to help people easily connect to the Internet to enjoy all service,” says Yang.

The India Opportunity

The company’s main product is APUS User System (also known as APUS Launcher), which has more than one billion users globally, along with other APUS series products (including APUS User System, APUS Booster+, APUS Browser, APUS Message Center, APUS Flashlight etc.), covering more than 200 countries in six continents.

Yang emphasizes that APUS products can help users manage all their social life on the Internet.

“In that way our users are global, that means people from anywhere can use our services. So apart from India, we also have users from Southeast Asia, North America, South America and Africa. Right now, India is one of the most important markets for us in terms of population and user base. We see that lots of users come from India and this is an important thing for Internet companies,” she adds.

Besides in India, APUS Fund also provides support for Indian start-ups who wish to enter Chinese market through its APUS Global Mobile Internet Incubator in Beijing. The company provides services including registration, office, accommodation, administration, human resource, legal support, etc., to help Indian companies understand and adapt to the Chinese market.

Betting on Favourites

In January 2015, APUS picked up US$100 million in Series B funding and became the youngest and fastest growing unicorn in the world. In the same year, the company had set up a fund in India with an initial investment of Rs 300 crore to focus on mobile Internet innovation projects.

Shedding light on the rising trend, Yang says, “Somehow we find India quite similar to China, considering the population, but, at the same time, it’s quite different. India is a more diverse market comparatively. Recently, I read this IAMAI (Internet and Mobile Association of India) report, which says that the Internet user base in India has exceeded 500 million milestone. The number is increasing faster than before, hence we see potential in the Indian market. More users are accessing the Internet; they need multiple services, content and apps. That’s why we provide them whatever they want.”

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